Branding / packaging
The problem with most feminine hygiene products is that they are wasteful and the branding is often overly feminine. I wanted to create a brand that was friendly but strait forward. A brand that is gender neutral so that anyone would feel comfortable purchasing it. I also wanted to make it easy to start using eco-friendly feminine hygiene products. I developed a starter pack with cloth maxi pads, and a menstrual cup so that it be less intimidating to start using these products.